| Sales and marketing means the same thing to most people in India. You will notice that a majority of Indian companies call their sales persons as marketing professionals. There are several reasons why Indian companies behave in this way:
• The company top management do not know the difference between sales and marketing
• Marketing sounds better or fancier than sales
Till recently, with protected markets and an economy controlled by licenses, the Indian market was a sellers market. Companies were not required to do marketing. |
