Careers in Internet marketing & business research at Marvist Consulting

Marketing Vs Sales - What is the difference?

The chart below should help you understand the difference between sales,advertising, marketing and marketing research.

Comparison of Sales, Advertising, Marketing and Market Research job functions

	Sales Professionals	Advertising Professionals	Marketing Professionals	Market Research Professionals
Submit sales proposals
Directly contact customers to sell products
Move prospects through sales cycle
Have personal sales targets
Have product or segment targets
Create advertisement campaigns - radio / T.V / print / web		( create)	(coordinate)
Find needs / wants of customers
Have personal sales targets
Find needs / wants of customers
Estimate size of market
Perform profitability analysis
Build new products
Have Responsibility for adding or changing product features
Execute promotion plan		(design & implement)	(design)

Note: = Yes = No

Growth prospects for Marketing

Strategic Vs. Tactical Marketing

Why is Marketing essential for any business today?