Link building is one of the effective Search Engine Optimization (SEO) strategies. It is crucial in determining the rankings of your website. The process of link building involves creating helpful and informational content which naturally attracts other websites to get linked to your website. The links thus formed are ‘inbound’ or ‘back-links’. The credibility of the website providing back-link and its relevancy to your business, determines the quality of the link. The higher the quality of the link the greater will be the rank of your website.
Following are the advantages of getting high quality back-links for your website.
Good quality, relevant links increase the site’s credibility
Right kind of link building is critical for SEO success. The sources from which your website gets a back-link play a critical role in deciding the quality of the link. Thus, a back-link from a more credible and relevant source has more value than one from a poor quality website. The source could be either an information providing website or a website that offers similar products/services like your business.
Back-link from good quality relevant sources is similar to an authentication that your site is good and thus helps to enhance the credibility of your website.
Helps in getting higher search engine (SE) rankings
Search engines consider quality, relevancy as well as credibility of the back-links to a website before deciding its rank. They determine the popularity of your website by the number of quality back-links it is attracting. Quality link building is one of the factors considered by SEs while deciding the page rank of a website.
As SEs recognize your website’s popularity, when people search for information relevant to it, chances of ranking your website among the top SE results, are high. Thus, quality link building not only improves the page rank of a website, but also increases its SE ranking.
Brings in more traffic and increases the sales
With effective link building, you can see an increase in your website traffic easily. Quality back-links from varied sources make link building unique and thus increases the popularity of the website. The more popular a website is, the more traffic it attracts, increasing the chances of targeted traffic turning into sales. Thus, quality link building generates more traffic and leads and eventually your business will gain more revenue.
Low quality, irrelevant links damage the reputation of the website
Many people concentrate on quantity of back-links rather than their quality. They try to build larger number of links within a short period, without even considering the relevancy and credibility of the sources, just to achieve high SE ranking. But, such kind of link building doesn’t impact the ranking of the website. Instead, it damages website’s reputation as SEs consider it to be link spam.
Take help of professionals for quality link building
As effective link building is the key for SEO success, it is imperative to take the help of professionals who possess great expertise in implementing SEO techniques. Quality link building is not as simple as we think. It requires a lot of time and effort. Only a professional in that field could handle it well by implementing an effective link building campaign that suits your website.
