Digital marketing is expanding hugely in India. Creating attractive career opportunities for freshers as well as experienced digital marketing professionals. Until 2010, marketing activities in India used to be primarily traditional. Over the last decade, digital marketing has been seen exponential growth. Not only that investment in digital marketing has delivered attractive results for companies. As a result, lucrative career growth has been seen in digital marketing jobs. In fact, for those who are dissatisfied with the job roles in established career roles, digital marketing jobs have offered an attractive alternative career alternative. Digital marketing jobs require a different set of talents. It has helped thousands of professionals not having programming skills but who are otherwise very talented to express themselves. Digital marketing professionals have helped their employers and clients to succeed in current competitive market situation.
Career growth prospects are increasing, revolving around digital marketing. New profiles, like digital marketing consultant, content writing executive and search engine marketer are being created. This rise in career opportunities reveals that digital marketing is gradually establishing a solid alternative career prospect in India.
Why Do Companies Hire Digital Marketing Executives?
In the globalized economy, business paradigms are always shifting. Failure to be present in the digitized world deprives business firms of their customers. These consumers are likely to gradually move away to your competing firms, which are present in the digitized world. In India, companies are realizing the future potential of digital marketing for their business. It will no longer serve as an optional strategy to expand their business.
As the companies are increasingly adopting digital marketing strategies, new career opportunities are being created. Forward-thinking professionals are undergoing digital marketing courses to strengthen their skill sets for the digital economy. Digital marketing jobs are already mushrooming in India, creating an alternative and lucrative career opportunity for freshers as well as professionals.
Career Opportunities In The Digital Marketing Industry
Digital marketing is a versatile role. Jobs in digital marketing encompasses everything from conceptualizing a campaign to executing the various digital and SMO methods for brand promotion, reputation management and lead generation. Further, it involves analyzing the data to understand customer behavior. Here are some responsibilities that professionals need to shoulder:
- Designing a marketing campaign
- Generating compelling content for the organization
- Creating graphics, videos and other creative stuff
- Managing social media to engage potential customers
- Monitoring the flow of visitors on the site, understanding their behaviors and database management
The roles in digital marketing are diversified. Some of the core aspects include search engine marketing (SEM), search engine optimization (SEO), email marketing, content and creative design. All these activities ensure the flow of traffic to the website of a company.
Individuals with creativity and passion can establish their careers in the digital marketing industry. Prospective careers within the ambit of digital marketing include:
- Content marketing: content writer, copywriters
- Digital marketing: Inbound marketing, Search engine marketing, conversion rate optimizer, SEO executive
- Social media optimization and marketing including reputation management
- Email marketing
- Web analytics and database management
For this above roles, the positions exist from intern roles to executive, analysts, consultant, senior management roles. The position depends on the type and size of the organization. Based on the persons skill set, talent and experience the persons are hired for a suitable position. For senior positions it is not common for digital marketing professionals to make upwards of 10 Lakhs + CTC per year.
Today, the digital marketing professionals can enjoy a sound growth in their career. These positions exist in every type of industry from startups, hospitals, manufacturing, service industry, app based companies. There is almost no industry that is not hiring digital marketing professionals.
Attractive Career With Bright Future Prospects Awaits Freshers Opting For Digital Marketing
For conversion-oriented marketing, digital marketing has proven to be the most economical path. By 2022, India is likely to have a strong digital marketing industry. As a result, digital marketing enthusiasts will have excellent career opportunities. India is digitizing fast and the scope of digital marketing is immense. For those with analytical, creative, coordination and execution skills the digital marketing industry offers an attractive opportunity.
