Digital marketing is a great area to start careers. This area is booming with good career growth options and has a bright future. However, many freshers are confused and don’t know how to prepare themselves to get a freshers job in digital marketing.
Evaluate Your Suitability For Digital Marketing Jobs
Freshers seeking jobs in Digital marketing should understand that not all jobs are suitable for everyone. It is important to check if you have talent for any of the digital marketing areas. There are deep analytical job roles and skill based roles in digital marketing. Understanding the various roles in digital marketing – social media, SEO, SEM, website development, email marketing, content marketing, creative design among others. See if you have any natural talent for one or more areas of digital marketing. Your evaluation may not be perfect, but it is important that some natural talent is present for being good on the job. Skills can be improved with practice but talent is God given.
Gain Knowledge of Digital Marketing
There are many ways of getting knowledge of digital marketing. Broadly you can do a self-study or attend a training program. The self-study is cheaper but is not suitable to all. Along with self-study also do a online certification as it adds more credibility.
Many training institutes provide an overview of digital marketing areas and methods. These are cheaper and more suitable for those on low budget. However, a committed person can get this idea online if they spend a few days with a computer and online. The more valuable type of training is on digital marketing methods. Like how to do email marketing, how to do Google Ads campaigns etc. The training institute covers many areas of marketing. In the real life, a person may do only a few aspects of digital marketing. While it is important to understand the various methods of digital marketing be prepared to get detailed expertise only in few areas in your job.
You must do projects on digital marketing to actually gain expertise in digital marketing. Preferably an internship in a good team of digital marketers. Training institute internships are not very valuable as the caliber of digital marketing professionals working on real world is better. You must try work for 8 hours on the project, that is what you will anyway need to do once you get a job.
There are many companies that test for talent in digital marketing and then these companies hire freshers for digital marketing roles even if the freshers have not got any training courses on digital marketing.
Focus On Improving Your Computer Skills Not Programming Skills
Spend more time on your laptop or desktop. Improve your keyboard skills and MS office skills. A typing speed of 30 WPM is essential to be productive in work place. If you cannot afford a MS office license get a free version of office like Google docs or Libre Office. Most of the features are same for these software. No doubt various tools used for digital marketing, but much work status reports and digital marketing work is done as MS Office Word, Excel and PPT files.
Get To Know Business Process And Business Terms
Marketing is a business process that needs good understanding of how businesses operate. Also, you should understand how customers buy. The entire marketing process is about helping businesses to find customers who pay for their services. Trying to understand how people buy helps to do digital marketing in a superior manner.
Initially Work To Learn Not To Earn
Don’t be greedy and have high expectation. If you are flexible on your starting compensation then you can get a fresher job faster, much faster. Remember on the first job it is important to learn not earn high salary. When your skills and your work output is less, no employer can hire you with good package. Being flexible on your starting salary makes you more eligible for getting the fresher job.
Quality Internship In A Good Company
Most freshers are smart enough to know they need do an internship. However, the important thing is the intensity and quality of the internship. An internship with the training institute may not recreate the real world working environment. In an Internship you have nothing to lose, you are joining to learn and you will make any mistakes. It is better you make the mistakes and learn from them in the Internship. At such time, you are not expected to be perfect but only learning fast from making mistakes. However, doing an internship from a weak company with no discipline or learning opportunity may give you a certificate but it will not be considering good by potential quality employers.
Right Attitude During Job Seeking Time Helps Find Fresher Job Quickly
Finding a job is a full time activity. Or said in another way, finding a job is like doing a job. You need to constantly attend interview, analyze if you did not clear it and go back to your room or hostel and work on improving your skills to overcome that topic. As you do this repeatedly you will get more awareness of what is required to get a freshers job in digital marketing. Further, if you have continuously tried to grow from your experience then you will also have vastly improved yourself.
The above are some specific areas in which you can concentrate and prepare to improve yourself to get selected for a freshers job in digital marketing in Hyderabad.
