Regardless of the business, you are in, you should realize the potential of email marketing in growing your sales revenue and strengthening customer relationships. Most forward-thinking entrepreneurs and business firms look forward to connect with their customers through emails. A proper email marketing strategy enables you to establish a closer bond with your audience. However, you need to be on the right track, when you reach out to your customers through emails. Here, are listed some common mistakes that business firms make, while implementing their email marketing strategy.
Weak Call To Action
The CTA, or call to action segment of your email should of. This is one of the elements that eventually make the recipients take the necessary action. Every email has got its purpose, and you devote your energies and efforts to craft the body. Unless you have a compelling CTA, the email fails to make its mark. A clear CTA should accompany the mail body, or else, the recipient would not have a clear idea on what to do with the email. You may want the recipients to shop your products, be a part of a loyalty program, share a message or sign up for a program. Make sure that you have a single CTA so that it does not create confusion among your subscribers.
Sending Too Many Emails
Well, you may have a long subscriber list. This does not necessarily mean, that you should bombard them with emails round the clock. Be selective on what you convey, and remain consistent on the frequency of these emails. Remember, your recipients should not get annoyed when they receive an email from you. In order to develop their interest, you may follow the strategy of sending emails regularly but not too frequently, which comprehensively covers all the aspects of their interest. The exact frequency of emails is something that needs to determined based on your situation considering both the people who make up your customers/prospects and the type of business you are in.
Hiding The Link To Unsubscribe
At times, people may not be interested in reading your emails. In these situations, they tend to unsubscribe to the mails. As a marketer, you should enable them to unsubscribe from your list seamlessly. Hiding the link to unsubscribe complicates the situation for the recipients. This leaves a negative impression on the brand. Therefore, make sure that the recipients can easily find the link to unsubscribe. You can simply leave the link at the bottom of the email connecting so that they can click on it after locating it easily. Besides, make sure that the unsubscribe button is prominent enough to be noticed.
Failing To Segment Your Subscribers
Marketers should realize that not all subscribers would be interested in a particular topic. Therefore, you need to get the mails segmented, as per their location, age, browsing behaviour and interests. Remember that some people may expect your messages more frequently than others. Besides, each individual has got a preference, and you need to respect the same. Around 60% of the recipients are likely to delete an email, in case it turns out to be irrelevant to them. Therefore, try to segment your subscribers based on the relevant parameters.
Focus on mobile users as well, as a significant number of people open emails on mobile devices these days. All these tactics will keep you abreast makes the industry, as you implement your email marketing strategy.
