Online advertising has come a long way. And so, have the ways to bring forth the attention of the target consumers to your products or services. Gone are the days of in-your-face ads that were too intruding, to begin with. Today, the only thing that works is discreet ads that pop up at the right moment and encourage the right person to make a favorable decision.
Online ads are of 3 types – paid, earned and owned media. Paid advertisement is fairly obvious, many of the online ads discussed here are paid ads. Owned media includes blogs, content marketing, and email marketing. When a company does good work and establishes a good reputation then it earns a good reputation. Others say good things about the company or brand, which is called earned media.
Many of the ads are paid ones, where the advertiser needs to pay another party to get an opportunity to approach an audience. Here are some of the popular online ads that can be put to good use for your business.
Banner or Text Ads: A short text placed on the webpage is termed as a text ad and a small image or graphic that is placed on the webpage is termed as a banner ad. These ads contain a hyperlink to a specific page on the website, which has the details of the products or services offered. This text and/or images on the ads act as an inspiration that encourages visitors to buy.
Video Ads: Short, bright, engaging – videos are ideal to capture the attention of the target audience. It may or may not be a video ad that offers rewards; however, it is always better to give a little incentive to watch it.
Interstitial Ads: An ad that shows while a webpage is loading can be effectual in ensuring the user sees it. Usually disappearing automatically as soon as the page loads, this helps to advertise your products and services not too blatantly.
Pop-up Ads: Often considered to be quite a nuisance by users, these need to be used very carefully. When a webpage is opened or closed, these ads often pop up. However, it is also to be kept in mind that some settings may block these as well.
Rewards and Coupons: Use of rewards or coupons to make certain that consumers come back to you is an oft-applied strategy. Offering a coupon for first-time customers or reward points for repeat ones is quite successful if used properly.
Diverse types of online ads are used for effective marketing. Which one would be ideal for you? Do you choose a specific method? Or what works best is an assortment of the different kinds of online ads so that it provides an overall predictable result. That is something that each marketer needs to decide based on the circumstances of the situation.
It is imperative to continue to frequently add and alter the types of ads you use for targeting consumers. After all, marketing strategies can never be stagnant. You need to keep on experimenting to find the most appropriate way to advertise your products and services to attract the right section of the audience.
The next important question is – which online ads would be suitable for your business? There is no single answer to this. Every business is different, and you need to find a suitable situation that works for your business situation.
