Marketing is less understood than advertising, maybe because people are exposed to the advertising process more than the marketing process. Both marketing and advertising are different, marketing is a more wider-reaching process, while advertising is specific to brand communication.
Marketing is a business activity or process which involves understanding, identifying, and satisfying customer needs. And it is the process of establishing relationships between an organization and its audience. Marketing is a process where a company researches the markets and understands it. Then, it creates a strategy for how the company can serve some sections of the market profitably, defines its products or services and offers it to the marketplace.
In a market category for a certain product, one company may choose a fuel-efficient product while another company’s marketing process may choose to serve the market category with a product with more power. The product is defined by a company to be profitable, as well as being able to successfully win in competition with other products.
While the objective of advertising is to persuade more and more people towards the products and services. Advertising is done for promoting the products and services and to create awareness among people on various products. It is a technique through which one message can reach a large number of people, it helps the company to grab more and more customer’s attention. Advertising is a specific step in marketing. Let’s discuss in further detail what is the difference between marketing and advertising.
Marketing And Advertising – Difference In Scope
Marketing is a more analytical and wider-reaching process and marketing is both research and execution in practice based on the research findings. Marketing is preparing a product for the marketplace. Marketing is a process of facilitating a mutually beneficial exchange of products or services that are designed through a framework of systematic planning, implementation, and control of specific activities.
Advertising is the only specific process component of the overall marketing process. Advertising is specific to brand communication and it is straight practice. Advertising uses the information and the data collected by marketing, which will help to communicate with the brand easily. It will simply be the process. Advertising is making your product and service known to an audience or the market.
Marketing And Advertising – Type Of Skills
In marketing, certain skills are required to be successful in the market. The marketer should have a learning attitude, with organizational skills. Should be efficient in research, be objective, and interpersonal skills. Should be seen always from a customer point of view or need to have a customer-centric mindset. Should be able to understand the roles and responsibilities of various departments.
Essential to have the skills to share ideas and educate various stakeholders about market feedback and future direction. In marketing, it is important to have a win-win attitude and should have good presentation skills.
Unlike with marketing skills, in advertising other, different skills are required. In advertising, it is important to have creative skills, as you need to create amazing eye-catching and compelling campaigns. Require good time management skills to manage multiple campaigns and should be able to deliver impactful advertising communications to the audience.
Good Marketing Can Minimise Advertising Cost
Marketing involves identifying and satisfying customer needs. Marketing is an effective way to build a strong relationship between the buyer and the seller. In marketing, it is very important to understand the customer’s needs. Good marketing can help minimize advertising expenses. If you examine products that are results of good marketing – they sell themselves with minimal advertising. Power bikes that have decent fuel efficiency are well received in Indian markets. It first got success with Pulsar and Apache bikes. With the growing affluence of the Indian consumers, it caused the success of Enfield Bullet and Jawa bikes also.
The modern Enfield Bullet – not only was modified with better mileage but practical changes were made like putting the brake lever on the right side and gear level on the left side. These great success stories are because of good marketing. In cars, Renault has been successful with good marketing with Duster and then with Renault Kwid. A cost-effective and good entry-level product has been rewarded with Maruti 800, Maruti Alto, Renault Kwid, Hyundai Santro and i10 in the Indian market.
Many times advertising is just an unwanted necessity caused by a lack of good marketing and inability to create a superior product offering. A hungry person does not need an advertisement to start eating. Similarly, a product that meets the needs of a large number of customers substantially better than other products is bound to be successful. Advertising may help with faster adoption and gaining potential customers more quickly. But it cannot sell a weak product – which essentially is a result of bad marketing.
