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Direct mail is the key element among all the promotion channels used by direct marketers. According to Direct Marketing Association (DMA) research report 2007, 90% of direct marketers use non-catalog direct mail as a promotion channel and about 46% sayRead more

The number of online videos viewed in US is increasing every month. According to a study conducted by comScore, the online videos viewed in the US reached 11 billion in April 2008 from 9.8 billion in January 2008. Youtube.com accountsRead more

Online retail sales sustained its double-digit growth rate year-over-year, though sales from offline stores are declined indicating that customers are more comfortable with the online shopping than offline stores. According to a survey by Forrester Research Inc, online retail salesRead more

Google is the market leader with highest share in the search advertising spend. According to the study by Efficient Frontier, for the second quarter of 2008, Google has 77.4% of US search advertising spend which includes a small percentage ofRead more