Whether it is an e-commerce website or an online news channel, people invest lot of time and money in designing their websites to give a better browsing experience to their users. While the desktop computers are still relevant for browsingRead more
Internet has become a major source of information in marketing research. Online sources are used to collect data or cross validate the processed data from more than one source to check the consistency of the data. However, it has posedRead more
The integral part of any marketing initiative is market research. Comprehensive market research identifies the wants and requirements of the potential target market. It provides information that helps to make operational business decisions. It is good to outsource Internet marketingRead more
Desk research is also known as secondary research. Desk research is analyzing already existing information from various sources and creating research reports according to the business requirements. Online desk research leverages the Internet as the major information source. Various advantagesRead more
The marketing activity is changing more dynamically than ever due to the economic realignment in the recent times. The vital part of any marketing initiative is Market Research. Comprehensive market research provides insights to marketers on target markets and customerRead more
Internet is referred to as the first technology that achieved a global scope. Now, there are zillions of web pages on Internet with lots of information, almost on anything. There are no restrictions to access general information on internet. TheRead more
The second part of the article discusses about informational documents. As the documents confine themselves only to present information, they are aptly named as Informational documents. Unlike Analytical papers, they will not discuss about an issue or a research problem.Read more
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