Recession hit consumers are buying less, looking for better deals, and switching to different brands or stores. There is a drastic change in their attitude towards consumption. As the degree of uncertainty in businesses has raised, it is very importantRead more
This final part of the article discusses about Summary documents that give the essence of the report that can be either Analytical document or Informational document. Unlike the previous types of documents, a Summary document is much shorter and quicklyRead more
The information collected and leveraged from Internet is invaluable from the marketing research point of view. Imagine gathering impartial information from literally millions of sources each day and deciding the marketing campaigns on this data. Internet Marketing Research provides aRead more
Today Internet is one of the major sources of information. You can find information on almost any topic you desire on Internet. It is a huge database of useful information. It is a major repository of scholarly journals, news, books,Read more
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