Ever since the inception of the\nconcept of e-commerce, reputed brands from the US have dominated the market.\nStarting with Amazon, a large number of e-commerce giants have set benchmarks\nfor the rest of the industry. With competition soaring from global\ncounterparts, these companies have been strategic in planning their marketing\nmix.<\/p>\n\n\n\n
In 2019, the e-commerce market in\nthe US is likely to continue. This will be the tenth consecutive year, where\nthe e-commerce industry in the US will enjoy a double-digit growth rate. Amazon,\nfor instance, is expected to increase its market share to 37.7% in 2019, from\n36.5% in 2018. Walmart, too, will be increasing its share in the US e-commerce\nmarket.<\/p>\n\n\n\n
Customer satisfaction in the\nUS e-commerce sector<\/strong> For the first time in the history\nof the US e-commerce industry, the market share of this sector will surpass 10%\nof the total retail sales in the US. It is expected that the customers will\ncontinue to spend online. As compared to 10.7% in terms of retail spending in\n2018, the figure will increase to around 14% in 2019.<\/p>\n\n\n\n Channels in the US e-commerce\nmarket<\/strong> Growth of e-commerce companies\nin the US<\/strong> Walmart being a multichannel e-commerce\ngiant, is likely to offer stiff competition to Amazon. Although the smaller\ncompanies are expected to gain more customers, the established firms are in no\nposition to give way. Some of the relatively new yet successful e-commerce\ncompanies include Apple Sites, eBay and Target. Online sellers in the US\npresently consider eBay to be the most popular marketplace online.<\/p>\n\n\n\n One of the remarkable trends in\nthe e-commerce market in the US has been the increasing integration of mobile\nshopping. Previously, young people used to engage in online shopping through\nmobile devices. However, people from a significantly diverse age groups shop\nonline through mobile phones. This has contributed further to the growth of e-commerce\nin the US.<\/p>\n","protected":false},"excerpt":{"rendered":" Ever since the inception of the concept of e-commerce, reputed brands from the US have dominated the market. Starting with Amazon, a large number of e-commerce giants have set benchmarks for the rest of the industry….<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_uag_custom_page_level_css":"","_kadence_starter_templates_imported_post":false,"_swpsp_post_exclude":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[81],"tags":[82,83,84],"class_list":["post-1902","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-e-commerce","tag-ecommerce","tag-usa"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false},"uagb_author_info":{"display_name":"Admin","author_link":"https:\/\/marvist.co.in\/mcom1\/author\/admin\/"},"uagb_comment_info":0,"uagb_excerpt":"Ever since the inception of the concept of e-commerce, reputed brands from the US have dominated the market. Starting with Amazon, a large number of e-commerce giants have set benchmarks for the rest of the industry....","_links":{"self":[{"href":"https:\/\/marvist.co.in\/mcom1\/wp-json\/wp\/v2\/posts\/1902","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marvist.co.in\/mcom1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marvist.co.in\/mcom1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marvist.co.in\/mcom1\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marvist.co.in\/mcom1\/wp-json\/wp\/v2\/comments?post=1902"}],"version-history":[{"count":0,"href":"https:\/\/marvist.co.in\/mcom1\/wp-json\/wp\/v2\/posts\/1902\/revisions"}],"wp:attachment":[{"href":"https:\/\/marvist.co.in\/mcom1\/wp-json\/wp\/v2\/media?parent=1902"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marvist.co.in\/mcom1\/wp-json\/wp\/v2\/categories?post=1902"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marvist.co.in\/mcom1\/wp-json\/wp\/v2\/tags?post=1902"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
One of the prime reasons for the\nsuccess of e-commerce businesses in the US is the high satisfaction rate of\ncustomers. Besides, mobile shopping in the country has been increasing manifold\nover the years. Across various age groups, people are enjoying shopping through\ntheir mobile devices. With the e-commerce giants prioritizing customer\nsatisfaction, they are able to retain their clients.<\/p>\n\n\n\n
\nIn 2019, it is expected that e-commerce will\nbe driving around 45% of the retail growth in the US. A significant segment of\nthe leads will be coming through mobile users. Again, a trend reveals that\ncertain products have remarkably high demand across online platforms. Some of\nthe products, which were traditionally sold in the brick-and-mortar\ninfrastructure, are presently being sold online. The sales of beverages in the e-commerce\nsegment will be growing by 23.1%. The growth of personal care and beauty and\nhealth will be around 18.6%.<\/p>\n\n\n\n
\nWith competition soaring, leading companies\nlike Amazon are facing it challenging to sustain the growth rate. Now, the big\nquestion is whether they will continue to grow at this present rate? Or will\nthe big giants give way to comparatively smaller yet progressive e-commerce\ncompanies?<\/p>\n\n\n\n