{"id":739,"date":"2013-09-16T13:17:55","date_gmt":"2013-09-16T13:17:55","guid":{"rendered":"http:\/\/www.marvist.com\/blog\/?p=739"},"modified":"2013-09-16T13:17:55","modified_gmt":"2013-09-16T13:17:55","slug":"google-redesigns-its-algorithm","status":"publish","type":"post","link":"https:\/\/marvist.co.in\/mcom1\/2013\/09\/google-redesigns-its-algorithm\/","title":{"rendered":"Google Redesigns Its Algorithm \u2013 Significantly Changing the Way It Ranks Websites"},"content":{"rendered":"

Date Published:<\/b> 16-Sept-2013 | By:<\/b> Nancy R Jones<\/span><\/p>\n

Earlier optimization of keywords in titles, meta tags and building links fetched top rankings in the Google search engine result pages (SERPs). But, now the scenario has completely changed. Google has become more user conscious and focusing more on user experience and quality of the sites<\/a> to rank the site high in search results.<\/p>\n

Google algorithm changes<\/strong><\/p>\n

Panda updates<\/em><\/strong>
\nGoogle has rolled out two major algorithms, \u2018Panda\u2019 and \u2018Penguin\u2019 to filter the low quality sites. Panda algorithm that got rolled out in February 2011, affected 12% of search queries hitting severely the low quality sites – sites that copied content from other websites and sites that are not relevant and useful to online users. At the same time, Google provided better rankings for good-quality sites \u2014 sites that have original content and provide useful information to its users. Till now, about 26 panda updates have been rolled out and Google integrated it into normal Google indexes process (no announcements of updates. They will be rolling out every month by default).<\/p>\n

Penguin updates<\/em><\/strong>
\nPenguin algorithm that got rolled out in April, 2012 almost shook SEO industry. Penguin is another step by Google to reward high quality websites. It targeted sites that violate the Google Webmaster Guidelines and use black hat SEO techniques, such as keyword stuffing, cloaking, duplicate content, participating in link schemes, etc., and simply lowered the rankings of sites that use the above techniques. Later, Penguin 2.0 rolled out in May 2013, to penalize the websites that used manipulative techniques to achieve high rankings.<\/p>\n

In simple terms, Panda\u2019s intention was to filter low quality sites from good ones and Penguin tried to further refine the process of ranking sites (best from the better websites).<\/p>\n

Apart from Panda and Penguin, there are other unannounced algorithm updates like<\/p>\n