Digital Marketing Strategy And Services For Mid-Size Businesses And SMB's
Vanity metrics can be deceptive. Entities, especially startups want big numbers and want to publish them. 10 lakh downloads, 1 lakh registered users, or 10,000 tweets per day. These growth metrics are many times not real indicators of success andRead more
Vanity metrics are great for making marketing reports look impressive. However, they lack real value because they can be easily manipulated and do not reflect the ‘real’ numbers or metrics that determine market success. But besides being a parameter withRead more
A vanity metric is a unit of measurement. It measures the performance of different campaigns run by organizations on social media. Often called engagement metrics or consumption metrics, vanity metrics include impressions like likes, shares, comments, subscribes, views, followers, openRead more
Digitalization has ushered a sea-change in commercial activities worldwide. From leisure activities to academic services, almost everything is available online. The growth of this virtual field has naturally opened up a new field for advertising. An online advertisement would reachRead more
