Digital Marketing Strategy And Services For Mid-Size Businesses And SMB's
Vanity metrics are great for making marketing reports look impressive. However, they lack real value because they can be easily manipulated and do not reflect the ‘real’ numbers or metrics that determine market success. But besides being a parameter withRead more
Marketing is less understood than advertising, maybe because people are exposed to the advertising process more than the marketing process. Both marketing and advertising are different, marketing is a more wider-reaching process, while advertising is specific to brand communication. MarketingRead more
Affiliate marketing is a joint business partnership between the advertiser and publisher. Where the advertiser is the brand owner who owns the products or services and the publisher or the affiliate is the one who promotes the products on his/herRead more
The 2009 Advertising Effectiveness Survey from Forbes revealed that a significant percentage of Chief Marketing Officers (CMOs) believe that SEO is an effective way to generate sales for their companies. A majority of the surveyed CMOs said that they useRead more
