social media optimization

How Social Media Marketing is Helpful for Small Businesses

Social media marketing has become important for businesses especially small businesses. Having strong social media presence enables small businesses engage, connect with customers and get exposure to their brand. Executing social media marketing effectively helps small businesses reach out to a large number of people, do branding in an inexpensive way, acquire customer and provide customer service.

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Writing Content That Gets Social Signals

Today, people spend much of their time on social networking sites like Facebook, Twitter, Instagram, Pinterest, etc. A recent survey conducted by Experian shows that Americans spend 16 minutes of every hour online on social networking sites. This clearly shows that social media is gaining popularity and if you want your business website to do well, you need to write content that gets social signals.

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